Ibrahim Ahmed – Creative Director/ Motion Graphic Designer

Who is Ibrahim Ahmed?

I’m a creative dude with great technical skills. I also have a sharp eye for detail, which is something most noticeable in my photography – a medium I love because it’s such a nuanced form of storytelling with the minutest of detail. My interest lays particularly in grassroots movements and subcultures.

How did your career path develop?

I began my career shooting music videos for underground acts in the UK Hip Hop scene. Fuelled by my desire to create high quality music promos with little-to-no-budgets, I pursued a path in visual effects and motion graphics, creating imagery that made me stand out among my peers.

Soon after university I was picked up by Envy Post Production and earned the role of Head of Graphics. Since then I have gone on to work with all the major television channels and advertising agencies on various commercials, brand idents, corporate videos and installations.

What do you consider your greatest achievement/s so far?

Within the past decade of working in the creative industry, perhaps my greatest commercial achievement was winning the IVCA award for animation in 2012. I headed up a team of 5 animators to produce the slick visuals of ‘Energy to the World’, a brand film for Saudi Aramco.

Any projects you are most proud of and why?

Journey To The Blue City is a long term photography passion project I did with my brother. It’s a first-hand account of calisthenics in Morocco and our experience of being part of that community. Driven by our passion for the sport, the photo book reveals a brotherhood born from a unified destination. It explores the birth of a community from the playgrounds of Casablanca to the peaks of the Chaouen mountains. By far this is my greatest achievement, as the project will not only highlight the talents of a small group of kids but will also help raise funds to encourage their passion.

Share your biggest lessons in life and work

Never spend too long trying to define yourself, because it’s only temporary. Evolve with your interests.

View Ibrahim’s Full Portfolio.