Max Joseph – Motion Graphic Designer / Director / Editor
A recent addition to the Blueberry roster, Max is a versatile motion graphic designer who has worked in the industry since 2009. He is a firm believer in concept-led design and this can been seen throughout his portfolio of work. Having gained most of his experience in broadcast, Max has worked with clients including BAFTA, BBC, ITV, Talkback, Disney and Cartoon Network. He works primarily in Cinema 4D and After Effects but can turn his hand to Photoshop and Illustrator when required, and he can also film, direct and edit.
Road to success – Ups and Downs
When I was at Mood Media, things were going ok, but after 3 years I felt as though I’d gone quite stagnant, so I took quite a big pay cut in order to move to Light. In my 3 years there I was made design director (and my pay went back up!) and now most of the work on my reel is from there, so I feel like I did the right thing.
Projects you are most proud of and why
The BAFTA Awards stings are what I’m proudest of as they were completely mine from concept to completion. I also pitched them to the client on my own, and they’ve been reused since 2014.
Biggest lessons in life and work
I feel really strongly that the best work is designed from a solid concept. I get frustrated by designers who choose a visual style just ‘because it looks cool’, or worse, ‘because it’s on trend at the moment’.