Who is Daniel Florêncio?
A director and writer who also happens to be a very good editor.
How did your career path develop?
I started cutting and directing advertising films back in Brazil before moving to London. After finishing my Master’s Degree in the UK, my first gig was cutting two seasons of a BBC animated series, “The Secret Show”, who ended up winning 2 BAFTAs. Not only this project opened up many doors for me, but it was also a great lesson in structuring narrative and storytelling, something that became quite handy when the show finished and I was invited to direct a number of short documentaries for the launch of Al Gore’s Emmy-winning “Current TV” in the UK. That was also a great learning experience which led me to journalism at Bloomberg News.
However I felt I wanted to explore other narrative mediums and after leaving Bloomberg I shot my first short film, “Awfully Deep” which did very well internationally, being bought by Canal Plus and winning many awards. Around the same time I got myself back into advertising, cutting some great ads and campaigns, which is what I still do, whilst putting together my film projects.
What do you consider your greatest achievement/s so far?
“Chasing Robert Barker”, the feature film I directed and produced 3 years ago which is being distributed worldwide, and is doing really well especially in Latin America. And also my next feature film, that’s starting to take shape.
Any projects you are most proud of and why?
It’s difficult to single one out. I’ve been lucky enough to be able to develop my own work, which is quite tough and of course makes me very proud. But I’ve also been lucky to work on some great campaigns and ads at some great agencies, with talented creative teams, directors, and producers, who not only value what I have to say and the contribution I bring to the project, but from whom I’ve also learned a lot.
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