Daniel Florêncio – Director / Producer / Editor / Motion Graphic Designer

Who is Daniel Florêncio?

A director and writer who also happens to be a very good editor.

How did your career path develop?

I started cutting and directing advertising films back in Brazil before moving to London. After finishing my Master’s Degree in the UK, my first gig was cutting two seasons of a BBC animated series, “The Secret Show”, who ended up winning 2 BAFTAs. Not only this project opened up many doors for me, but it was also a great lesson in structuring narrative and storytelling, something that became quite handy when the show finished and I was invited to direct a number of short documentaries for the launch of Al Gore’s Emmy-winning “Current TV” in the UK. That was also a great learning experience which led me to journalism at Bloomberg News.

However I felt I wanted to explore other narrative mediums and after leaving Bloomberg I shot my first short film, “Awfully Deep” which did very well internationally, being bought by Canal Plus and winning many awards. Around the same time I got myself back into advertising, cutting some great ads and campaigns, which is what I still do, whilst putting together my film projects.

What do you consider your greatest achievement/s so far?

“Chasing Robert Barker”, the feature film I directed and produced 3 years ago which is being distributed worldwide, and is doing really well especially in Latin America. And also my next feature film, that’s starting to take shape.

Any projects you are most proud of and why?

It’s difficult to single one out. I’ve been lucky enough to be able to develop my own work, which is quite tough and of course makes me very proud. But I’ve also been lucky to work on some great campaigns and ads at some great agencies, with talented creative teams, directors, and producers, who not only value what I have to say and the contribution I bring to the project, but from whom I’ve also learned a lot.

Share your biggest lessons in life and work

Don’t panic.

View Daniel’s Full Portfolio

PASSION: “Pizza Night” by Juan Fernando Pinzon Moreno

Juan is a self-shooter, director and editor with over a decade of experience, whose greatest passion is making films. He recently directed and shot a new short, titled “Pizza Night” and shared with us the inspirations behind his unique stylistical choices for it.

“Pizza Night” is a ten-minute, dramedy short, filmed in one shot as inspired by Tarantino’s 1995 film “Four Rooms” and 2009’s Oscar-winning “The secret in their eyes” by Juan Jose Campanella.

Without any sponsors or budget available, the film was made thanks to the collaborative work of a wonderful crew that believed in a great idea. With 3 different locations – a car, a house and a street – nobody would imagine telling the story in one shot. After many rehearsals, logistics and takes, “Pizza Night” became real.

This is the story of a young couple that, after a discussion about what to eat on a Friday night, end up going to the hospital to deliver a mysterious bag with a human finger and something else, due to the threat of a crazy bellboy.

As a self-shooting director I have always loved movies with long shots linking different scenes together like the sequence in Argentinian film “The secret in their eyes” where the shot starts from an aerial panoramic of a football stadium, following a pursuit and ending on a close shot of one of the main characters in the football pitch. This particular sequence gave me the idea of filming in one shot.

As a low budget film, “Pizza Night” became a real challenge from every possible angle: sound, lighting, acting, directing and shooting. Filming with no cuts going from a house to a car, then going out in the streets and finishing back in the car was a real experience for everyone, given that after many rehearsals we only had one day to shoot the whole thing! There’s no doubt this little project was possible because of the crew’s passion to create something special. Thanks to all!

Juan Fernando Pinzon Moreno

Oscar Barany – Animator

Who is Oscar Barany?

Not too sure how to answer this question. I think I need to do more soul-searching. I’m a creator of weird, colourful and silly creatures. I’ve been working as a freelance animator for 2 years and I love my job. It’s an amazing feeling to be paid to be creative and have fun.

How did your career path develop?

I used to make cigar box guitars in my spare time, so before becoming an animator I wanted to make instruments for a living. From there I went on to do an art foundation and during that time I realised I’d always loved doodling and creating characters.

That naturally progressed into going to study animation at Leeds College of Art, where I started freelancing as an animator and VJ for a variety of clients. I moved back to London to continue as a freelance animator, whilst still trying to create my own work in my spare time. I still do a bit of woodwork when I can. I love creating short form animation whenever I can as it’s always a good excuse to try new techniques and designs.

What do you consider your greatest achievement/s so far?

My graduate short film “Thirsty” has been shown at multiple film festivals in the UK and internationally but more importantly for me, audiences were finding it funny which was amazing too see. Hopefully there are more screenings to come.

Any projects you are most proud of and why?

Probably my own personal project, Audionauts. It’s an audiovisual web app which combines music creation with colourful characters. This was the first interactive project I’d created. A big part of it was the audio and I worked with a really talented musician from Leeds College of Music called Oscar Abela, who created all the audio. People seemed to connect with this project really well, it was amazing to see people enjoying it and finding it a bit addictive.

Share your biggest lessons in work and life

The biggest lesson in life which also relates to work is to make sure you experience it. It’s very easy to just sit on the sofa on your day off but as a creative it’s really important to experience what’s going on around us, because that feeds into our work.

View Oscar’s Full Portfolio

What’s On – Short Form: November 2017

Tuborg Open Presents: Badshah
Production: Vice
Editor: Aldo Paternostro

Tuborg and Major Lazer are collaborating with Indian artist Badshah on a track based on the Tuborg beat. | More

CNN Style
Production: CNN
Editor: Blake Dixon

In this episode, CNN Style goes inside the Guggenheim’s new exhibition “Art and China after 1989: Theater of the World.” | More

G-SHOCK / G-STEEL: Seiichiro Asuke “You Only Live Once”
Production: Autobahn Productions
Editor: Daniel Florêncio

Promo for the new Casio G-Shock/G-Steel series built around the theme “a journey of resilience”. Featuring Tokyo craftsman Seiichirou Asuke, who works with metal making bespoke furniture and motorbike parts. | More

Asos: Hello Kitty Promo
Production: Asos
Director/Shooter/Editor: Phillip Whiteman

A promo to launch the new Asos chic collection of clothing and accessories featuring their first collaboration with popular Japanese cartoon character Hello Kitty. | More

G-SHOCK / G-STEEL: Gary Powell “Do What You Love”
Production: Autobahn Productions
Editor: Daniel Florêncio

Promo for the new Casio G-Shock/G-Steel series built around the theme “a journey of resilience”. Featuring drummer Gary Powell, who has been drumming for legendary bands ‘The Libertines’ and ‘The Specials’. | More


What’s On – Long Form: November 2017

Dr Christian Will See you Now
Channel: W Channel
Production: TwoFour
Editor: Simon Myers

Dr Christian Jessen returns to his state-of-the-art clinic to diagnose, counsel and treat patients who desperately need his help. | More

The Supervet
Channel: Channel 4
Production: Blast Films
Editor: Melanie LeBlond

Hard-to-cure pets from across the country receive cutting-edge care from Noel Fitzpatrick and his crack veterinary team. | More

On The Record: Sam Smith – The Thrill Of It All
Channel: Apple Music
Production: Fullwell 73
Editor: Jonathan Stenton

An exclusive film looking at the making of Smith’s second album, with insightful interviews and fly-on-the-wall footage. | More

Labour – The Summer That Changed Everything
Channel: BBC Two
Production: BBC
Additional Editing: Dave Jacobs

Film-maker David Modell follows Labour MPs through an extraordinary six months in the life of their party, through the election and its aftermath, as the shocking result changes British politics in ways few of them predicted. | More

Gone To Pot: American Road Trip
Channel: ITV
Production: Betty TV
Additional Editing: Yulia Martynova

Five famous faces embark on a road trip like no other when they board a magical mystery bus in the US, to explore the legalisation of marijuana. | More