The 2016 D&AD New Blood Festival

The British Design & Art Direction (D&DA) New Blood Festival just wrapped its 2016 edition last week and Blueberry’s Creative Consultant Liam Beirne was in attendance at The Old Truman Brewery in the heart of East London.

A creative takeover like no other, with free talks, workshops and events that bring industry and talent face to face for Fringe events and an Exhibition, displaying the year’s top graduating students from design and advertising courses around the UK, it’s all about getting everyone excited and inspired by the future of commercial creativity.

Since 1962, D&AD has been inspiring a community of creative thinkers by celebrating and stimulating the finest in design and advertising. The D&AD Professional Awards are recognised globally as the ultimate creative accolade, entered and attended by the best from around the world. But it’s much more than just awards. Members join a vibrant global community, whilst creatives and clients are inspired by a world-class training programme.

As a non-profit, D&AD takes all of its surplus revenues and invests them back into the creative industry, funding programmes that develop the next generation of creative talent while campaigning for the creative industries to help solve the world’s toughest social and environmental issues.

The D&AD New Blood Exhibit was a really wonderful showcase of 2016’s new design talent. This year, illustration seemed to dominate most of the graduating class’ showcases, and the schools got very creative with the set-up of their stands. Particular highlights included Plymouth University’s Record Store set-up, which showcased the students’ illustrations as record covers.

As expected, Ravensbourne had the strongest showing for motion graphics and digital design. It would be great to see more digital design work coming from some other schools across the country!

The free “Ad Job Wall” was also a nice touch – companies from a big fish like Radley Yeldar to smaller boutique agencies were able to post their graduate opportunities on handwritten flyers.

For more information on D&DA visit their official website.