Nissan Mobility
Nissan wished to create a number of explainer videos to be used online and at consumer events, that focused on education in regards to specific areas of Nissan cars and the wider ecosystem. The first of such was on the subject of mobility – using interactive apps and way finding software as an enhanced part of the Nissan experience.
Adam was responsible for all elements from design, to final animation. The main challenge was to make sure the video was both highly informative, as well as easily digestible – in terms of how it communicated information. A blend of literal narrative representation of features, were combined with more simplistic abstract elements – that were seamlessly transitioned between as part of a coherent visually branded creative.
