BBC Radio 1 Live Lounge

A fully graphical, 3D TV advert, created for BBC Radio 1’s Live Lounge. Adam was responsible for all elements from design, to animation and compositing. Adam’s main inspiration came from the album artwork, which featured a studio light box with the station’s logo lit up. For the advert, he felt it would be effective to animate it moving to the music and displaying footage from each of the featured artists’ live performances.