Taking inspiration from dynamic TV channel idents, ​Adam created branding for Mattel to be used as breakers and titles for the company sizzle. Used to promote franchises and brand licensing opportunities with important industry partners, the sizzle kept a stylised and consistent look – which was changed slightly to fit with each specific property. Covering popular properties such as Barbie, He-Man, Hot Wheels and Bob the Builder.

After effects
Blueberry talent