Mission Mudder Promo Campaign

Social media campaign for the launch of the Sky Sports series Mission Mudder, comprising of a episodic trailers at varying lengths for different platforms and branded daily blogs featuring the Olympians..
The series covered six British Olympic Athletes take on three Tough Mudder courses, culminating in an attempt to run as many miles as possible for charity at the first ever Europe’s Toughest Mudder.
Think Tough Mudder would be a walk in the park for an Olympian? Think again. Although these young sportsmen and women dominate in their individual fields their incredibly specialised training hasn’t prepared them for the mental strength, physical determination and teamwork required to complete a Tough Mudder challenge.