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Adam Hammour
Adam is a senior motion graphics designer, with over 15 years of industry experience in branding, animation, VFX, 3D & editing. Passionate in taking highly creative briefs from concept to final delivery.
Within media ranging from social, DOOH, TV & online – he has designed and created promotions for films, computer games, books, music albums, consumer products and sports.
Highly proficient in After Effects, Premiere, Photoshop, Illustrator and Cinema 4D – as well as many associated plugins and renderers. Recent brands have included Adidas, Nike, Amazon, Spotify, Nissan, Universal, Lionsgate, Walkers, BBC, Activision, Ubisoft, Warner Music, Harper Collins, CBS Action, Horror Channel, Unibet, FIFA, FA, EA, Viasat TV, JML, Renault, Mattel and Sony Music.
More work by Adam
Mattel
Ibiza Rocks
PowerStation Studios
EE – Advert
Adidas Power of 3
Paul Weller
BBC Radio 1 Live Lounge
Nissan Mobility
Amazon
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Mattel
Taking inspiration from dynamic TV channel idents, Adam created branding for Mattel to be used as breakers and titles for the company sizzle. Used to promote franchises and brand licensing opportunities with important industry partners, the sizzle kept a stylised and consistent look – which was changed slightly to fit with each specific property. Covering popular properties such as Barbie, He-Man, Hot Wheels and Bob the Builder.
Ibiza Rocks
Adam’s responsibilities was designing and creating the intro, with the goal to create a highly energetic sequence – to grab audiences attention and appeal to a young, club-going demographic. This was helped highly by getting licensing rights to the track ‘Parasite’ by Vant.
The sequence was built, so that it could also be re-versioned multiple times to feature new footage and artists specific to each episode.
PowerStation Studios
A branding sizzle created to inform clients of the key services offered by creative agency, PTSN. Inspiration was taken largely from TV channel branding idents; such as FOX, MTV and the Syfy channel – to create a highly energetic and vibrant piece. Multiple styles of branding were used from powerful and vibrant, to quirky and unusual – all seamlessly connecting in an almost completely uninterrupted piece.
The sizzle was very successful in bringing many new clients to the agency seeking premium motion graphic content to market both their own and client properties.
EE – Advert
Adidas Power of 3
Adam the VFX and motion branding on a viral promo video for MLS, the American Soccer League – sponsored by Adidas and co-promoted by online publisher Soccer Bible.
Adam’s main task was to create dynamic energy elements based on each soccer teams logo, inspired by the Patronum entities from the Harry Potter franchise. Therefore being used as an abstract, metaphorical representation of hope and power in the advert
Famous players were filmed on a green-screen; which were composited in the foreground drawing the number 3 on the screen. The 3 was symbolic of the stripes with Adidas logo, as well as representing the launch date for the tournament itself. The voice-over narrative for the full campaign video talked about the power of 3, in terms of teamwork, collaboration and success.
Adam was also responsible for the keying, colour grading, compositing and endcard motion branding which brought many aspects of the larger filming and scripting teams work all together to form the final piece.
Paul Weller
Adam was responsible for developing a pitch and releasing this fully graphical TV advert, created for Universal Music, promoting Paul Weller’s solo album release ‘Modern Classics’
BBC Radio 1 Live Lounge
A fully graphical, 3D TV advert, created for BBC Radio 1’s Live Lounge. Adam was responsible for all elements from design, to animation and compositing. Adam’s main inspiration came from the album artwork, which featured a studio light box with the station’s logo lit up. For the advert, he felt it would be effective to animate it moving to the music and displaying footage from each of the featured artists’ live performances.
Nissan Mobility
Nissan wished to create a number of explainer videos to be used online and at consumer events, that focused on education in regards to specific areas of Nissan cars and the wider ecosystem. The first of such was on the subject of mobility – using interactive apps and way finding software as an enhanced part of the Nissan experience.
Adam was responsible for all elements from design, to final animation. The main challenge was to make sure the video was both highly informative, as well as easily digestible – in terms of how it communicated information. A blend of literal narrative representation of features, were combined with more simplistic abstract elements – that were seamlessly transitioned between as part of a coherent visually branded creative.
Amazon
Adam worked in-house with Amazon’s internal marketing team XCM on a short-term contract, over their busy Summer Prime Day and Q4 Winter holiday periods. Taking part in campaigns for their vast and varied eco-system of Music, Film, TV, Sports and of course, retail.
Main responsibilities were to design and create motion branded templates that could be used by business partners to promote special deal events. The goals of which were to look both fresh and new, but also feel on-brand.
There were also opportunities to create RND, of fully 3D and VFX concepts – that could be used in more specialist campaigns in the future. Once again attention grabbing and totally unique, but that were iconically linked and instantly recognisable to Amazon customers.
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